Key Components of the Training:

Module 1: Introduction to Digital Marketing

• What is digital marketing?
• Evolution from traditional to digital marketing
• Digital marketing vs. traditional marketing
• Key channels of digital marketing
• Current trends and future scope

Module 2: Website & Online Presence

• Importance of a website in digital marketing
• Domain, hosting, and website structure basics
• Basics of UI/UX for marketing websites
• Landing pages and conversion optimization
• Content management systems (WordPress, Wix, Shopify)

Module 3: Search Engine Optimization (SEO)

• Introduction to SEO and search engines
• On-page SEO (keywords, meta tags, headings, site speed, mobile-friendliness)
• Off-page SEO (backlinking, guest posting, directory submissions)
• Technical SEO (sitemaps, robots.txt, structured data)
• Local SEO (Google My Business optimization)
• SEO tools: Google Analytics, SEMrush, Ahrefs, Moz

Module 4: Search Engine Marketing (SEM) & Pay-Per-Click (PPC)

• Introduction to SEM and PPC advertising
• Google Ads campaign setup (Search Ads, Display Ads, Shopping Ads)
• Keyword research & bidding strategies
• Ad copywriting and quality score
• Performance tracking and optimization

Module 5: Social Media Marketing (SMM)

• Importance of social media in brand building
• Platforms: Facebook, Instagram, Twitter (X), LinkedIn, TikTok, YouTube
• Content planning and scheduling
• Paid advertising on social platforms
• Social media analytics and reporting
• Influencer marketing

Module 6: Content Marketing

• Role of content in digital marketing
• Types of content (blogs, videos, infographics, podcasts, eBooks)
• Content creation and storytelling strategies
• Content distribution channels
• Content marketing metrics (engagement, conversions, shares)

Module 7: Email Marketing

• Building an email list
• Crafting effective email campaigns
• Personalization and automation
• Tools (Mailchimp, SendinBlue, HubSpot)
• A/B testing and measuring success

Module 8: Affiliate & Influencer Marketing

• Introduction to affiliate marketing
• Setting up affiliate programs
• Choosing affiliates and tracking performance
• Influencer marketing strategies
• Legal & ethical considerations

Module 9: Mobile Marketing

• Mobile optimization of websites and apps
• SMS marketing
• Push notifications
• Mobile advertising campaigns
• Mobile app store optimization

Module 10: Web Analytics & Data-Driven Marketing

• Introduction to web analytics
• Google Analytics basics
• Key metrics (CTR, CPC, ROI, Bounce Rate, Conversion Rate)
• Funnel analysis and attribution models
• Using insights to improve campaigns

Module 11: Digital Marketing Tools & Automation

• Marketing automation platforms (HubSpot, Marketo, ActiveCampaign)
• Social media management tools (Hootsuite, Buffer)
• SEO tools (Yoast, SEMrush)
• Ad management tools (Google Ads Manager, Facebook Business Manager)

Module 12: Advanced Digital Marketing Strategies

• Remarketing & Retargeting campaigns
• Conversion Rate Optimization (CRO)
• Growth hacking strategies
• Artificial Intelligence in digital marketing (chatbots, predictive analytics)
• Marketing in the Metaverse and Web3

Module 13: Digital Marketing Ethics & Regulations

• Data privacy laws (GDPR, CCPA)
• Ethical advertising and consumer trust
• Avoiding spam and black-hat SEO
• Transparency in influencer marketing

Module 14: Capstone Project

• Design and execute a full digital marketing campaign Case studies:
• SEO optimization for a small business
• Social media campaign for product launch
• Email campaign for customer retention
• PPC campaign with ROI analysis

Course Fee

Online Class

beginner (3 months): N50,000.00

Advance (6 months):N90,000.00

Apply Now

Physical Class

beginner (3 months): N100,000.00

Advance (6 months): N180,000.00

Apply Now